The Role of Management

The Role of Management Preface The subject of interest in this report is the responsibility of management in health and safety with reference to the UAE industries. United Arab Emirates (UAE) has expanded industrially and economically especially in the airline, construction, maritime, and petroleum sectors. Mass recruitment and utilization of laborers both high-skilled and low-skilled from developing countries has provided satisfaction to the manpower demands of these rapidly growing economic and industrial sectors. (Speegle, 2012)Advertising We will write a custom essay sample on The Role of Management specifically for you for only $16.05 $11/page Learn More This enormous recruitment has led to changes in population demographics. The total UAE population is approximately 8.2 million, with about 940,000 being Emiratis while the rest are multinational immigrant workers. These unique factors pose a number of challenges to the health and safety of workers. As a result, there is a hig h mortality rate. This paper purposes to illustrate the role management plays in reducing the risk of dangers associated with the UAE industries. It outlines and emphasizes the activities managers should carry out to minimize such risks. Safety is a crucial requisite in any industry. Every firm should establish a safety section in charge of all incidents and accidents. In addition, the report establishes the role of safety plans and health safety equipment programs in minimizing the risk of hazards in the UAE companies. This is to identify the missing links in management and poor managerial practices that give way to these hazards. The paper also tries to provide directions in the effort to minimize these problems. (Taylor, 2005) Introduction The UEA is a rapidly growing state both in population and economy. It consists of a federation of 7 emirates (Dubai, Abu Dhabi, Fujairah, Ajman, Sharjah, Ras Al Khaimah, and Umm al-Quwain). These are situated towards the southeast part of the A rabian Peninsula. Despite being a new state in the Middle East, UEA it has witnessed remarkable economic growth in the last 40 years, particularly in the airline, maritime, petroleum, and construction industries. Mass recruitment and utilization of laborers both high-skilled and low-skilled from developing countries has provided satisfaction to the manpower demands of these rapidly growing economic and industrial sectors. They possess varying academic qualifications, religious beliefs, work experience, native languages, and cultural practices. This mass employment has a tremendous effect on the population demographic patterns. Consequently, its population has increased largely since the year 1971. (Institute of Leadership Management, 2012)Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problem description Occupational injuries as a cause of morbidity and mortality in UEA Injury is among the leading causes of mortality in the UAE cutting across all groups of people. Studies reveal that occupational associated deaths attributed to about 16% of all injury related fatalities in Abu Dhabi in the year 2007. Further, research studies suggest that the number of mortalities related to occupations injuries is rising. The 2007 Health Authority Abu Dhabi annual report reveals that 22% of all injuries are as a result of occupational injuries. Factors leading to increase in mortality rate due to occupational illness The rise of fatalities due to occupational injuries is alarming in the UAE industries. This has prompted the need to look into the underlying cause of these life threatening incidences. There are three major factors contributing to the rising number of work related deaths. These include:- 1. Lack of awareness of the occupational associated hazards e.g. Construction sites or chemical industries. 2. Inadequate training of the workers on the occupational hazard s and how to avoid them. 3. Poorly established safety measures in working areas as a result of poor management. (Lawrence B. Cahill, 2010) The role of management in minimizing risks associated with occupations For safety purposes, every industry should have a safety manager who ensures that all processes and operations work in an effective and safe manner. The safety manager also makes sure that all the staff members are conversant with the laid down operational regulations and safety rules of the company.Advertising We will write a custom essay sample on The Role of Management specifically for you for only $16.05 $11/page Learn More Operational role The safety manager is responsible for guiding the workers on the principles of safe operational procedures. In addition, they are also responsible for conducting investigations on the arising accidents and how to avoid them in the future. Supervisory responsibility The manager ensures that workers carry out all the operations and activities of a company in a manner that conforms to the Work safety-and Health administration rules and guidelines. The manager is the overall overseer of all activities in the industry. Risk assessment The manager should assess the type and frequency of occurrence of the risks associated with the workplace. This assists in projecting the amount of resources to be put in place for any cases that may arise. The manager may achieve this by identifying the most common hazards, identifying the people at risk, evaluating the common risks, and establishing ways of tackling them. (Taylor, 2005) Role of safety plans and health safety equipment programs Safety plans are crucial in ensuring a safe working environment hence reducing mortality cases. A safety plan is an outline of approaches prepared by the safety manager. It addresses the laid down recommendations on how to handle injuries and minimize risks causing them. A well-organized and planned safety plan helps in r educing fatalities resulting from occupational injuries. Safety equipment programs are responsible for ensuring that all the equipment used in an industry conforms to the standard safety and health specifications. They help reduce the number of accidents related to poor equipment. (Lawrence B. Cahill, 2010) Implementations The government of UAE has established laws and acts, and programs to promote safety in working areas. These help promote safety awareness in industries. They include: 1. The Federal Labor Law and AmendsAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 2. The Height Aware Campaign 3. The Heat aware Campaign Conclusion Expatriate workers just like other employees; import their attitudes, beliefs, ideas, and experiences into the occupational areas. The incidence of occupational linked injuries in the UAE is alarming. Partly, it is due to recruitment of many expatriate workers for the rapidly developing industrial and construction projects. These have hence outpaced the capacity of health, labor, and education ministries to implement enough health and safety training and awareness programs. Safety and Health practitioners responsible for training of multinational workers should give special considerations to immigrant workers by developing a safety and health training and information program. (Speegle, 2012) This study was a quite a challenge as it encountered many shortcomings. Integrating information from all governmental departments and agencies dealing with safety management was quite involving. This report is simply an overview that needs further investigation. There is still need to research on this project since it is a leading crisis in UAE. Further studies should be conducted on how to minimize morbidity and mortality rates arising from the occupational injuries. Also, more research should be done to establish the best programs to be implemented. References Institute of Leadership Management, J. J. (2012). Managing Lawfully Health, Safety and Environment Super Series. Oxfordshire, London: Routledge. Lawrence B. Cahill, R. W. (2010). Environmental Health and Safety Audits. Lanham, Maryland: Government Institutes. Speegle, M. (2012). Safety, Health, and Environmental Concepts for the Process Industry. Clifton Park, New York: Cengage Learning. Taylor, B. (2005). Effective Environmental, Health, and Safety Management Using the Team Approach. Hoboken, New Jersey: John Wiley Sons.

Understanding Confidence Intervals

Understanding Confidence Intervals Inferential statistics gets its name from what happens in this branch of statistics. Rather than simply describe a set of data, inferential statistics seeks to infer something about a population on the basis of a statistical sample. One specific goal in inferential statistics involves the determination of the value of an unknown population parameter. The range of values that we use to estimate this parameter is called a confidence interval. The Form of a Confidence Interval A confidence interval consists of two parts. The first part is the estimate of the population parameter. We obtain this estimate by using a simple random sample. From this sample, we calculate the statistic that corresponds to the parameter that we wish to estimate. For example, if we were interested in the mean height of all first-grade students in the United States, we would use a simple random sample of U.S. first graders, measure all of them and then compute the mean height of our sample. The second part of a confidence interval is the margin of error. This is necessary because our estimate alone may be different from the true value of the population parameter. In order to allow for other potential values of the parameter, we need to produce a range of numbers. The margin of error does this, and every confidence interval is of the following form: Estimate  ± Margin of Error The estimate is in the center of the interval, and then we subtract and add the margin of error from this estimate to obtain a range of values for the parameter. Confidence Level Attached to every confidence interval is a level of confidence. This is a probability or percent that indicates how much certainty we should be attributed to our confidence interval. If all other aspects of a situation are identical, the higher the confidence level the wider the confidence interval. This level of confidence can lead to some confusion. It is not a statement about the sampling procedure or population. Instead, it is giving an indication of the success of the process of construction of a confidence interval. For example, confidence intervals with confidence of 80 percent will, in the long run, miss the true population parameter one out of every five times. Any number from zero to one could, in theory, be used for a confidence level. In practice 90 percent, 95 percent and 99 percent are all common confidence levels. Margin of Error The margin of error of a confidence level is determined by a couple of factors. We can see this by examining the formula for margin of error. A margin of error is of the form: Margin of Error (Statistic for Confidence Level) * (Standard Deviation/Error) The statistic for the confidence level depends upon what probability distribution is being used and what level of confidence we have chosen. For example, if Cis our confidence level and we are working with a normal distribution, then C is the area under the curve between -z* to z*. This number z* is the number in our margin of error formula. Standard Deviation or Standard Error The other term necessary in our margin of error is the standard deviation or standard error. The standard deviation of the distribution that we are working with is preferred here. However, typically parameters from the population are unknown. This number is not usually available when forming confidence intervals in practice. To deal with this uncertainty in knowing the standard deviation we instead use the standard error. The standard error that corresponds to a standard deviation is an estimate of this standard deviation. What makes the standard error so powerful is that it is calculated from the simple random sample that is used to calculate our estimate. No extra information is necessary as the sample does all of the estimation for us. Different Confidence Intervals There are a variety of different situations that call for confidence intervals. These confidence intervals are used to estimate a number of different parameters. Although these aspects are different, all of these confidence intervals are united by the same overall format. Some common confidence intervals are those for a population mean, population variance, population proportion, the difference of two population means and the difference of two population proportions.

Judgment of Auditors Research Paper Example | Topics and Well Written Essays - 2000 words

Judgment of Auditors - Research Paper Example The auditor has to be independent and objective during all the instances that he has to rely upon his judgment to assess the impact of any evidence and should be careful that his independence and objectivity is not impaired. In the start of the audit, the auditor plans his course of work that has to be performed during the audit of any client. During the planning, the auditor accounts for the client business risk, operations, position of the client, financial health and other audit determiners. The level of work that is to be performed by the auditor provides the auditor to plan the work and allocate the working hours of the audit for which the previous year’s hours are taken as a base and a time budget is prepared for the audit to be conducted in a timely manner.   During the preparation of the budget, the managers, as well as the seniors, lay emphasis on the cost control because of the fact that their motivation is provided through the evaluation of their performance. The firm also communicates it to the seniors as well as the managers regarding the fees that the firm will obtain from a particular client and this is communicated well before the preparation of the time budgets so that the short term profitability can be kept in mind. This approach of the auditors impairs the judgment and therefore the independence and the objectivity of the audit as the auditors pay less attention to the audit and exercise lesser judgment and expertise due to lack of time and pressure to complete the work on time. The increased fee pressure tends to decrease the positive impact on the risk assessment of the auditor and that has a direct consequence on the auditor’s judgment which may later impair the objectivity of the audit.

Differences in Globalization.Differences Between Globalization From Essay

Differences in Globalization.Differences Between Globalization From Above And From Below - Essay Example In the business front, globalization may refer to the aspect of investing resources and conducting businesses beyond domestic and national markets to international markets across the world with a view of enhancing closer relations in different markets (Investopedia 2013, p. 1). Indeed, globalization involves the creation of an open and common global market and investment opportunities. Generally, globalization may define distinct political, economic, and social processes of a given society where it involves the decentralization of modern technologies, ideologies, and practices (Najera 2007, p. 1). This allows for the sharing of information and exercising free will in defined aspects as more people across the globe establish close and relevant relationships. More so, this fosters international trade, international policies, and cultural exchange (Investopedia 2013, p. 1). Ideally, there are significant benefits that relate to globalization in the modern world and hence the support on globalization by various scholars. Nevertheless, there are differences regarding the future and expansion of globalization with some scholars viewing globalization as an inexorable process. This leads to the assumption of different views concerning globalization. This includes globalization from â€Å"below† and globalization from â€Å"above.† The proponents of globalization may relate it to industrial growth in developing nations where such nations benefit from increased employment opportunities and technological transfer from the industrialized nations. Indeed, globalization allows the developing nations to derive economic benefits from the industrialized nations thus fostering economic growth in the developing nations. Nevertheless, we still have critics of globalization who claim that the benefits of globalization are prone to numerous risks. Indeed, the critics of globalization have homogenizing impacts on culture and exploit the domestic people and environment ( Najera 2007, p. 1). Moreover, they assert that globalization demeans national sovereignty and underrates the domestic labor force (Investopedia 2013, p. 1). There are different instruments of globalization, which include the World Trade Organization, the International Monetary Fund, and the World Bank, which recorded immense success in the recent past (Brecher, Costello & Smith 2000, p. 1). As such, it is evident that globalization has taken root and its application in the modern world bears potential benefits. There are different types of globalization, which include economic globalization, cultural globalization, economic globalization, globalization of sport, globalization of higher education, and globalization of medicine, health, religion, and science (Ritzer 2010, p. 60). More so, there are distinct factors that drive contemporary globalization which include technology, capitalism, and multinational corporations (Ritzer 2010, p. 60). Nevertheless, there are differences regardi ng the future and expansion of globalization with some scholars viewing globalization as an inexorable process (Ritzer 2010, p. 60). This leads to the assumption of different views concerning globalization. This includes viewing globalization from â€Å"below† and viewing globalization from â€Å"above.† Notably, there are significant differences between globalization â€Å"from above† and globalization â€Å"from below.† Ideally, we can refer to the view of globalization â€Å"from below† as democratic globalization and refer to the view of globalization from above as corporate globalization. More specifically, globalization â€Å"from below† refers to a situation where individuals (activists) or

Sarbanes Oxley Act of 2002 Essay Example for Free

Sarbanes Oxley Act of 2002 Essay Descriptions of the main aspects of the regulatory environment which will protect the public from fraud within corporations are going to be provided in this paper. A special attention to the Sarbanes – Oxley Act of 2002 (SOX) requirement; along with an evaluation of whether Sarbanes-Oxley Act will be effective in avoiding future frauds based on their implemented rules and regulations. The main aspects of the regulatory environment are based on the different laws and regulations the different governmental institutions such as federal, state, and local developed to create control over business practices. The regulatory environment creates a positive business financial operational environment as well as efficiency in management, integration of capital flow and domestic savings. For instance, the Securities Act of 1933 which provides regulations and laws to those offering corporate stocks to the public (University of Phoenix, 2014). Another regulatory environment is the Securities Act of 1934. The Securities Act of 1934 regulates and uses laws for trading stocks on markets that are consider as secondary markets like the New York Stock Exchange. The Securities Act of 1933 also provides the requirements for financial reporting and auditing for corporations (University of Phoenix, 2014). When looking at the history of the business environment regulatory compliance has been part of the process of conducting business. In addition, in most industries the different organizations are going to find different rules and regulations that are presented by the government, requiring companies to follow them. In the event, these are not followed the business will be confronted with penalties for not following the regulations that are clearly defined by the government. As time progresses, many regulations were created to help and prevent fraud against the public. Some of these regulations include the requirement of state filing, and laws to create fair lending to the public. An example of this is the Securities and Exchange Commission also known as the SEC. The SEC is a major aspect of the regulatory environment. â€Å"The mission of the U.S. Securities and Exchange Commission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation † (SEC, 2013, para. 1). In today’s environment, many are utilizing the market as a way to secure their future. The way to secure the future is by purchasing and paying for a home, pay for children college tuition, as well as any  other expenses. As investors, it is important that the SEC does protect these individuals. According to the SEC (2013) â€Å"the common interest of all Americans in a growing economy that produces jobs, improves our standard of living, and protects the value of our savings means that all of the SECs actions must be taken with an eye toward promoting the capital formation that is necessary to sustain economic growth† (para. 4). The U.S. Securities and Exchange Commission (2013) states â€Å"the laws and rules that govern the securities industry in the United States derive from a simple and straightforward concept: all investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it, and so long as they hold it† (para. 6). To ensure this rule is followed by ever organization the SEC requires public companies to make the appropriate financial state available to the general public. Making this statement public, future investors as well as current investors can clearly see and determine whether or not the investor wants to purchase, sell or hold an investment. The SEC (2013) also states â€Å"the result of this information flow is a far more active, efficient, and transparent capital market that facilitates the capital formation so important to our nations economy† (para. 7). The SEC is proactively working with other major markets that participate in environmental securities to certify that this guideline is being followed. One of the SEC functions is to supervise the participants in the area of securities world. The securities would include the areas of securities exchanges, securities brokers and dealers, mutual funds as well as investment advisors. Another function the SEC provides is the promotion of disclosure of market related information and to maintain appropriate dealings. In addition, as a yearly procedure the SEC submits civil enforcement actions to those individuals and companies violating any of the securities laws. The infractions can include accounting fraud, trading misconduct, and providing deceptive as well as false information in regards the company’s procedures or securities. In doing this yearly event and disclosing market related data, it allows the SEC to protect companies and individuals against fraud. The SEC is an organization that works closely with other institutions to ensure rules and regulations are implemented and followed by the public. Some of the institutions that work with the SEC include Congress, self-regulatory organizations such as stock  exchange, federal departments, the state securities regulators, and different private sector. The Securities and Exchange Commission is one of the main regulatory environments that assist to protect the public from fraud that a corporation can commit. Another regulatory environment that collaborates with the enforcement of the rules and regulations is the Sarbanes – Oxley Act (SOX). The Sarbanes – Oxley is a regulatory act â€Å"passed by Congress in 2002 in response to a series of massive corporate frauds (i.e., Enron, WorldCom)† (University of Phoenix, 2014, p. 3). When Congress passed the Sarbanes-Oley Act, it was â€Å"to provide greater protections to investors, creditors, and other stakeholders† (University of Phoenix, 2014, p. 3). SOX will provide greater protection by â€Å"reducing unethical corporate behavior† (University of Phoenix, 2014, p. 3). The SOX play a major function with the SEC because not only this also helps protect the public from fraud a corporation can commit, but because this can provide solutions to issues, the SE C is confronted with based on fraudulent accounting practices. A scandal and major concerns on how American Corporations are governed was the Enron and WorldCom scandal of a series of massive corporation frauds. As a result, the Public Company Accounting Reform and Investor Protection Act of 2002 were developed. The act was established to improve transparency, and to create new standards for accounting firms, for management at senior level, for executives, and for board members of public companies. According to Corporate Secretary (2014) a condition this act present is that companies are required â€Å"to have robust internal control systems that can be built into their compliance processes to promote integrity and accuracy within their business operations (para. 2). With the passing of the Public Company Accounting Reform and Investor Protection Act, Congress intent was to help reduce unethical behavior and to eliminate future corporation scandals. As a result of the creation of the Public Company Accounting Reform and Investor Protection Act the penalties for fraudulent financial activities are more severe (Corporate Secretary, 2014). The Sarbanes – Oxley Act has played an important role in the regulatory environment which will protect the public from fraud within corporations. Even when this act has played an important role it is clear the implementation of the act by legislation is not going to solve the problem of fraud. However; with the implementation of The Sarbanes – Oxley  Act, of The Securities and Exchange Commission, The Securities Act of 1933, and The Securities Act of 1934 it has assisted with minimizing fraud as well as to create transparency when companies are following rules and regulations presented by the gover nment. References Corporate Secretary. (2014). Ten events that have changed corporate governance. Retrieved from http://www.corporatesecretary.com/articles/regulation-and-legal/12277/ten-events-have-changes-corporate-governance/ University of Phoenix. (2014). Week 1 Study Guide: Introduction to Financial Reporting. Retrieved from University of Phoenix, ACC561 Accounting website. U.S. Securities and Exchange Commission. (2013). The Investors Advocate: How the SEC Protects Investors, Maintains Market Integrity, and Facilitates Capital Formation. Retrieved from http://www.sec.gov/about/whatwedo.shtml U.S. Securities and Exchange Commission. (2013). Codification of Staff Accounting Bulletins. Retrieved from http://www.sec.gov/interps/account/sabcodet1.htm

Hate Crimes Should NOT be Punished Differently than Other Crimes Essay

Hate Crimes Should NOT be Punished Differently than Other Crimes Hate crimes should not be punished differently than other crimes. The actual crime should be punished, not the reasoning behind it. The idea of punishing crimes differently based on victims might make some people or groups feel that others are more protected or valued than they are. The concept of punishing crimes differently because of motive is senseless, unnecessary, and an injustice. Again, the actual crime should be punished not the reasoning behind it. Murder is murder, robbery is robbery, rape is rape, regardless of motive. For example, Person A and Person B both assault innocent people. But while beating the life out of his victim, Person B calls him a "Nigger." His crime is considered a hate crime. Consequently, his crime will receive harsher punishment. Despite why the crime took place, the point is that a crime took place. No matter why the victim is chosen, he or she was still harmed, the family is still going to grieve, and someone must be punished. Whether a person is killed for money or drugs or out of hate or prejudice, the fact still remains that he or she has been killed. With hate crime laws, the hate is being looked at, more so than the crime itself. Even though hate is a terrible thing to have in your heart, all Americans have the right to hate whatever or who ever they want. Besides, if officials start punishing hate or unholy thoughts, they mi ght as well make a new category of crime— thought crime. If this line of thinking were acted upon, then half of America would be behind bars. As stated above, the idea of punishing crimes differently based on the victim might make some people or groups feel as if others are more prot... ...ce about committing a crime. But lawmakers failed to see that this is the point of any law. Look at how much crime this country has. That is part of the reason why many states reinstated the death penalty—because people were supposed to think twice about committing crimes. Obviously, these laws are not doing their job. The government reported 97 executions this year alone, up from 68 in 1998 and 74 executions in 1997 (Johnson 1). Officials should rethink their strategies. If laws already exist for a certain crime, regardless of whether or not it is a hate crime, then those laws should be used. Laws should not be changed to fit individual situations. In conclusion, hate crimes should be punished no differently than other crimes. The effects are the same. The crime is basically the same. The family experiences the same trauma and the punishment should be the same.

Apple Company swot analysis Essay

This is an analysis of the Apple Company which is one of the leading Phone companies in the world. This analysis looks into the strength, weaknesses, opportunities and the threats of the company. The major strength of Apple Company is its creative and high ranking leaders who facilitate quality leadership and creativity in the Apple Company. The products of Apple are of high quality and unique compared to rival products from Microsoft or Google; this enhances customer loyalty. Apple has an opportunity of entering new markets such as TV, which will still perform as good as the existing products because Apple consumers may purchase an additional product from the company as a result of the company loyally. However, the company’s major weakness is the pricing effect it has on the market. Consumers perceive the apple products to be expensive even when the price is actually similar to that offered by other companies. The main threat of Apple is the upcoming android system from Google which has managed to tap into the youth market which apple had dominated longer and the closed system of offering their system. Strength of Apple Company It may be believed that it is the individuals who determine the strength of a company and not he products that are produced by the company. One may think that the demise of Steve Jobs may make Apple weak; this is not the case as Apple still has got its strength rooted in the uniqueness of the products they produce. With a leader such as Tim Cook, who is ranked among the top among the CEOs in the USA, with a staff approval of 98%. According to CNN Money, (2012) the inventory of Apple Inc has been drastically cut to days with channel supplies that are ultra sufficient and leads the fair wage movement in Asia- China. India Times, (2012) reports that not only Tim is the creative personnel in apple Inc, there is still Johnny Ive who steers creativity behind apple INC. This is the major strength which Apple has that  poses a competitive hand ahead of their rivals. The product’s ecosystem is strength of Apple Company. Apple icloud, OS and iOS make up an evolution of apples’ product ecosystem. According to Thomas (2010) each new product is enhanced by the ecosystem making the ownership of the products of the company to be worth more than the total sum of their parts. The system goes past the internet thought which makes it evolutionary. It is a unique system in that it is closed, maintains a store of its own including the software and hardware applications. This has enabled the company to have total control over the users’ experience hence they have been able to maximize profits as a result of elimination of third party costs. The system offers its users an environment which is free from viruses, it would be therefore said that the products of apple are the major competitive tool against their rivals. According to David (2011) with each considered as a bench mark product, iPad, iPod, iPhone, iTunes store are among the best selling Apple products in the market of their category. Diversity is greatly enhanced in Apple Company due to the depth of their assets which includes their liquidity position, their branded stores and professional and consumer applications which are leading. Weaknesses The main weakness of Apple Inc is their ideology; the internet has been made a powerful tool by the systems that are open which is the most used tool by Microsoft and Google. According to Colby (2011) this has created a specialized competing strategy in open products. If an individual is not already been attached to the Apple products, they can easily find what hey are looking for by any other brand. Another weakness of Apple Company is the pricing of their products. Consumers have a perception that Apple products are high priced even though some products may have moderate pricing. Electronics consumers do not have prior knowledge in the comparisons made concerning Apple products value and the value of a poorly made product brand from another company which would be cheap. Opportunities There are high chances that the creative minds in Apple Company may penetrate the TV market with a brand name of iPanel. According to Johnson (2011) there is the usual kept secret which would be made public to anticipate  product offering. As a result of the announcement the TV market has undergone major innovations in order to stay ahead of the anticipated Apple TV launch. Market analysts predict that even though the new TV may not perform really high as the iPad and iPhone, the buyers of the two may as well pick the Apple TV along with their iPad and iPhone purchases. Another major opportunity which Apple has is that the already existing products of Apple such as iPod create a gateway for purchase of other Apple products. With every single new product, there is an expansion in the ecosystem of products and as a result a new created gateway increases the consumer choice of using another Apple product. Threats Even though there is a major Apple lead in consumer computing products, there are tensions between Google and Apple Inc. the balance between open systems and Apple’s closed product would easily shift back to Google. This is so as there was a time when Google controlled almost all the PC product market back in the late 90s. Such a threat could be expected from the way open OS functions just very well. Windows 8 by Microsoft was highly anticipated and used by consumers and Google would easily advance its android operating system to support the desk top. Android is the greatest competitor of Apple’s product ecosystem since android has tapped the market of the youth; a market that has been dominated by Apple for more than fifteen years. Another threat would be a form of virus which would harm the Apple’s computing products from a perspective of public relations. In conclusion, Apple Company competes in the battle of ideologies. The competition is essentially between apple and other companies such as Google and Microsoft. However, apple has managed to be ahead of other companies in the consumer computing product market. The competition between Apple and other companies is quite sensitive because a mistake in the strategies of Apple would imply huge losses as the other companies are likely to top the market. The apple company has a management that is scientifically controlled to enable it maintain the lead with highest profit margin. Apple continues to grow as a result of the quality leadership which facilitates the purchase of new apple products by the consumers. References CNN Money, (2012). The analysis Weight In. retrieved, October 15, 2013, from: http://tech.fortune.cnn.com/2012/11/14/apple-shares-fallen-wall-street-analysts/ Booker, L. (2012). A little less Sam Sung in Apple Sourcing, Journal OF Strategic Management, 12, 34-37 Colby, N. (2011). Strategic Management Review- Apple Inc, Business Analysis, 4, 26-28 David, R. (2011). Strategic management: concepts and cases. Upper Saddle River: Pearson Prentice-Hall. India Times (2012). Apple Once Again Crowned World’s Most Innovative Company, Retrieved, October 15, 2013 from; http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Apple-once-again-crowned-worlds-most-innovative-company/html†¦ Johnson, G. (2012). Apple on the Forbes Most Innovative Companies, Retrieved, October 15, 2013 from: http://www.forbes.com/companies/apple/.. Thomas, M. (2010). Managing brand performance: aligning positioning, execution and experience. Journal of Brand Management, 16, 65-68